Wedding Wednesday with Good Gal Paper Co. | Invitation & Stationery Design

On Wednesdays here on the blog, we hear from a different wedding vendor about their stories, their tips & tricks for brides, and what they do! We love Wedding Wednesday!!

Today, I’m so excited to feature
Sasha Hampton! Sasha is the owner & lead creative director of The Good Gal Paper Co., a wedding invitation & stationery design studio that embodies “Southern Luxury.” Sasha creates glamorous and unique wedding invitations. Read through her interview below to hear about her story, her tips for brides on a budget, and how she recommends selecting your wedding invitations! Be sure to visit her website & social media to see more of her amazing work!

Sasha Hampton | The Good Gal Paper Co.
thegoodgalpaperco.com  |  Contact
Instagram  |  Facebook

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Tell us a bit about your background/career path. What led you to start the Good Gal Paper Co.?

I have always loved stationery. I was about 15 (back when AOL was a thing!), I would sit for hours researching different types of paper, stamps and printing techniques. Sounds weird, but I have always loved paper!! However it wasn’t until about 5 years ago that I considered it for an actual business.

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What do you love about working with brides to design their invitation suites?

I love hearing about a couple’s “big picture” for their day! Often clients will get really excited and show me not just stationery ideas, but their ideas for florals, decor, the wedding party attire and wedding cake. I love seeing all of these things because it gives me an idea of their style and how I can contribute and add enhancement through stationery!

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Where does your inspiration come from?

My inspiration comes from all things creative! Fashion and costumes, architecture, art….anything that makes my heart flutter.

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What elements do you like to incorporate in your designs?

I always try to incorporate contrast and balance in my work. I love using fonts and colors that communicate the right feel but also work in harmony with each other. I go for more classic designs, and then add at a little flair at the end!

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What’s your advice for brides on a budget?

Start with what your absolute must-haves and prioritize from that point. Also, think about the overall experience you want guests to have and what really will make that come alive. Those are the things you should spend the most on!

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What’s the number one question brides should ask their stationery designer?

You should always ask your stationer about turn around time. Often brides leave invitations towards the middle of the “to do list”. It really should be one of the first things you start on! You want to leave time for design, edit and materials (especially if you are doing acrylic, letterpress or foil) and of course mailing. And don’t forget – around the holidays you will need extra time!

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What is the biggest piece of advice you’d give a bride as she selects her wedding stationery?

It’s extremely important to find a stationer who’s design aesthetic fits the vision you have for your wedding or event. Often brides will have an idea in mind that they saw on Pinterest or Instagram and then go out and hire a stationer based on cost-effectiveness instead of considering if their vision matches the type of work that stationer does.

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